Senior Marketing Manager at Ready Player Me

Location: Berlin, Germany (remote)
Period: January 2021 – November 2024
Company size: from 20 to 70 people

Ready Player Me was a cross-game avatar platform that enables users to create and use a consistent digital identity in virtual worlds. The company was acquired by Netflix in 2024.

As the first marketing hire, I built the entire marketing function from zero and developed the company’s product marketing and messaging strategy, contributing to scaling the game developer tools customer base from 25 to over 20,000
Grew social media following 10× across LinkedIn, X, Facebook, and Instagram through organic content strategy and community engagement
Led SEO initiatives that increased referring domains 25×, significantly boosting organic traffic and developer discoverability
Built and nurtured a developer community of 15,000+ members on Discord, creating a direct feedback loop between users and the product team
Organised online and in-person events worldwide, including a flagship 1,000+ attendee event in New York City
Owned the full content pipeline across blog, email, YouTube, podcast, short-form video, and newsletters
Managed relationships with PR agencies, designers, and SEM specialists; led multiple CMS migrations (Contentful → DatoCMS → Ghost → Webflow)

Tools:

Amplitude, Google Analytics, HubSpot, Webflow, Ghost, Figma, Discord, Zapier, ahrefs, SEMrush, Final Cut Pro, Canva

Examples of work:

Testimonials

Daniel has an incredible ability to focus and execute. This is his superpower, and something I’ve always admired about him. He was the first person to join the marketing team when we started building Ready Player Me. He played a key role in building it from the ground up. Over the past four years, Daniel has worn many hats, tackling SEO, social media, content creation, and countless other challenges. He’s not afraid to experiment and continuously learn. Daniel started and led our community events initiative (in-person and online) which proved to be extremely valuable, he kickstarted an interview series with our top partners, and more.

Daniel is “execution-machine”. He’s not just a great teammate—he’s someone who brings people together. He is extremely kind, truly cares about the team, and constantly thinks about what’s the best for our customers. Anyone would be lucky to have him on their team.

~ Kaspar Tiri, CCO & Co-Founder of Ready Player Me

Daniel has an ability to very quickly grasp the value of complex technologies, connect that to the needs of a target market, and then execute with data-backed results through developing marketing strategies and creating new content. His speed, work ethic, and versatility are all immediately noticeable. He is incredibly organized and likes to employ his project management skills for the betterment of his larger team as well.

Daniel is also a pleasure to work with. He is a kind, empathetic individual who is more than willing to onboard, assist, or mentor any teammate whether that be within his marketing group or cross-functionally.

Anyone should jump at the opportunity to add Daniel to their team.

~ Mike Dedrick, Former Senior Product Marketing Manager at Meta