
Highlights
- Business Information Systems student at University College Cork
- 10 years of experience in content creation and digital marketing.
- Marketing expertise in content strategy, community building, social media, and more.
- Certified multi-disciplinary skillset across marketing, project management, UX design, data analytics, and more.
- Tools- and tech-savvy workflow.
Cześć!
I’m Daniel Marcinkowski, a former startup marketer turned Business Information Systems student at University College Cork, combining a decade of hands-on experience with formal business and technical training to bridge the gap between strategy, systems, and user needs.
Over the past ten years, I’ve helped early-stage companies scale through strategic product marketing, content development, and community growth. As the first marketing hire at multiple startups, I’ve worked cross-functionally across product, design, and leadership — often driving go-to-market efforts from scratch. This experience gave me a broad, execution-focused understanding of how startups operate — but also highlighted the value of deeper technical and analytical skills.
Now, I’m expanding my toolkit through a BSc in Business Information Systems, gaining the technical foundations (programming, databases, analytics) and business acumen (finance, operations, systems thinking) to work more effectively at the intersection of business and technology. I’m particularly interested in roles that combine strategy, user insights, and data — whether in product management, UX research, or business analytics.
I’m driven by a long-term vision: to help build products and systems that create real value without relying on distraction or manipulation. I believe the next wave of business impact will come from thoughtful, cross-disciplinary teams — and I’m excited to be building the skills to contribute meaningfully to that kind of work.
Case Studies
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Improved Urban Sports Check-In UX Concept
I have identified and designed a set of enhancements to the Urban Sports Club app on iOS that could improve its check-in experience.
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Google UX Design Professional Certificate
I have obtained a professional certificate in UX Design from Google after completing a Coursera course.
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Senior Marketing Manager at Ready Player Me
Developed marketing strategy, grew customer base, managed social media, content marketing, SEO, and built a developer community.
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Digital Marketing Specialist at ACELR8
Developed marketing strategy, grew LinkedIn followers 10x, managed social media, created content, and hosted events.
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Content & Community Manager at Phase Software
Developed product marketing strategy, built Slack community, organized events, and managed social media.
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Social Media Specialist at Daftcode
Developed and executed marketing strategies for five ventures, including social media and paid campaigns.