Location: Berlin, Germany
Period: March 2019 – December 2020
Company size: from 20 to 50 people
ACELR8 was a startup-focused recruitment company that helps tech companies scale by providing in-house recruitment solutions.
- Joined as the first marketing hire and built the marketing function from scratch, reporting directly to the co-founder
- Developed a B2B demand generation and brand positioning strategy that grew client engagement by 150%
- Grew LinkedIn followers 10× through data-informed content strategy; managed Facebook, Twitter, and Instagram
- Owned the full content pipeline: blog articles, podcast series (A-Players), video content, and client case studies
- Launched and hosted the Talking Talent community and event series, attracting over 1,500 HR and startup professionals
- Led the company’s visual re-branding following the Sprint framework and design thinking principles
- Managed the website on Contentful and blog on Ghost, later overseeing a full migration to Webflow
Tools:
Contentful, Ghost, Webflow, Figma, LinkedIn, Canva, Adobe Lightroom, Eventbrite
Examples of my work
- Relocation Guide to Berlin
- Growing quantilope’s Tech Team in Hamburg
- Hiring Engineers and Designers for a Hotjar, a Fully-Remote Company
- BCGDV: Incubating and growing new ventures at speed
- Reshaping ACELR8’s Brand
- Helping Ada Health change the healthcare industry
- A-Players Podcast (producer)
- How Pitch Works Remotely
Testimonials
I had the pleasure of working with Daniel during his time at ACELR8, where he played a pivotal role in shaping the company’s identity and expanding its reach within the recruitment industry.
Daniel’s leadership in innovation and entrepreneurship was evident in the creation of the “Talking Talent” community, a platform that quickly became a cornerstone for HR professionals in Berlin’s startup ecosystem. Under his guidance, this community grew to over 1,500 active members, offering opportunities for knowledge sharing, collaboration, and networking. He organized and hosted events that attracted top professionals, reinforcing ACELR8’s position as a thought leader in startup recruitment.
One of Daniel’s most notable achievements was his success in building ACELR8’s brand identity through creative and consistent content strategies. His work on blogs, podcasts, and social media resulted in a 10x increase in the company’s followers, significantly elevating ACELR8’s visibility and recognition. These efforts directly contributed to ACELR8 becoming a trusted recruitment partner for leading startups in Berlin.
Daniel’s collaborative nature and mentorship skills were also integral to his success. He facilitated meaningful connections among community members, creating a culture of shared learning and innovation. Additionally, his ability to build strong relationships with industry leaders and event speakers ensured the success of ACELR8’s flagship events.
~ Isabel Strijland, Former CGO & Co-Founder at ACELR8