Location: Berlin, Germany (remote)
Period: January 2021 – November 2024
Company size: from 20 to 70 people
Ready Player Me is a cross-game avatar platform that enables users to create and use a consistent digital identity in virtual worlds.
- As the first marketing hire, I developed the company’s product marketing and messaging strategy, helping grow the game developer tools customer base from 25 to over 20,000.
- I managed social media accounts, increasing Twitter and LinkedIn followers by over 10x, and created content marketing assets, including blog articles, a podcast series, short-form videos, and email newsletters.
- I worked on Search Engine Optimization (SEO), growing referring domains by 25x.
- I built a developer community on Discord that grew to 15,000 members and organized online and in-person events, including a 1,000+ attendee event in New York City.
- My role included managing relationships with clients, investors, and PR agencies while coordinating the marketing team’s workload and presenting results in company meetings.
Examples of work:
- Case study: Working With Faraway to Enable Industry-First, Two-Way Interoperability
- Case study: Hiber’s New Angry Birds World Is One Of Their Most Engaging Yet
- Ready Player Me Avatars Take Center Stage in Ubisoft’s Just Dance VR: Welcome to Dancity
- Talking about marketing at Ready Player Me with the grit podcast
- What’s New in Ready Player Me — 2023 Recap
- Dev Diaries webinar: Monetization Services & Collections with Hiber
Testimonials
Daniel has an incredible ability to focus and execute. This is his superpower, and something I’ve always admired about him. He was the first person to join the marketing team when we started building Ready Player Me. He played a key role in building it from the ground up. Over the past four years, Daniel has worn many hats, tackling SEO, social media, content creation, and countless other challenges. He’s not afraid to experiment and continuously learn. Daniel started and led our community events initiative (in-person and online) which proved to be extremely valuable, he kickstarted an interview series with our top partners, and more.
Daniel is “execution-machine”. He’s not just a great teammate—he’s someone who brings people together. He is extremely kind, truly cares about the team, and constantly thinks about what’s the best for our customers. Anyone would be lucky to have him on their team.
~ Kaspar Tiri, CCO & Co-Founder of Ready Player Me
Daniel has an ability to very quickly grasp the value of complex technologies, connect that to the needs of a target market, and then execute with data-backed results through developing marketing strategies and creating new content. His speed, work ethic, and versatility are all immediately noticeable. He is incredibly organized and likes to employ his project management skills for the betterment of his larger team as well.
Daniel is also a pleasure to work with. He is a kind, empathetic individual who is more than willing to onboard, assist, or mentor any teammate whether that be within his marketing group or cross-functionally.
Anyone should jump at the opportunity to add Daniel to their team.
~ Mike Dedrick, Former Senior Product Marketing Manager at Ready Player Me