Location: Warsaw, Poland
Period: August 2016 – June 2018
Company size: 150+ people

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Daftcode is a venture builder that develops and invests in early-stage tech startups across various industries.

• I created and executed marketing strategies for five ventures, focusing on social media marketing and paid campaigns on Facebook, Twitter, Instagram, and LinkedIn. 
• I also managed content marketing, creating posts and articles for blogs and social media.

DaftMobile

DaftMobile is a mobile app development studio specializing in innovative consumer apps and digital solutions, with a focus on entertainment and productivity.

• Refreshed the communication strategy for the team, targeting other game developers and positioning the DaftMobile team as experts in mobile game development through showcasing their work and culture.
• Launched a blog on Medium with posts focused on mobile development, design, productivity, psychology in gaming, coffee, and social media marketing. It was Daftcode’s first publication on Medium and I helped in transitioning the rest of the company’s blogs to the platform.
• Developed multiple series of content for social media and the blog
• Ran social media communication (Facebook, Twitter, LinkedIn)
• Ran performance campaigns to promote blog content
• Created a DaftMobile brand hero, Randy, based on team members’ personal characteristics and quirks.
• Created the “Mobile GameDev Poland” Facebook group, first one of this kind in the country. It grew to 300+ members in just three weeks.
• Refreshed communication strategy for studio’s most successful game, Finger Hero.

Examples of my work

• How we do Social Media as dev-team?
• Make your dev team shine on Social Media: How to express your team’s personality on Facebook, Twitter etc.?
• How I became a coffee geek?: Developers and Coffee — Part 3

Indoorway

Indoorway is a smart indoor positioning and analytics platform that helps businesses optimize spaces and workflows using real-time location data.

• Led a communication refresh for the launch of Indoorway Hive, ensuring better positioning of new products and services.
• Produced a product launch video for Indoorway Hive and collaborated with the PR team on blog promotion and media relations.
• Managed performance campaigns targeting developers and ran social media, including the CEO’s LinkedIn.
• Developed a channel-specific content strategy: Facebook for general updates, LinkedIn for business and recruitment, and Twitter for developers.

RocketLuncher

RocketLuncher was a food delivery app designed for corporate office buildings in Warsaw, providing fast and convenient meal options for professionals.

• Built the communication strategy from scratch, focusing on supported office locations in Warsaw.
• Created content series highlighting app benefits and ran performance campaigns to drive installs.
• Organized offline promotional actions and developed creative giveaway materials to engage office workers.
• Managed content creation across all platforms to ensure a consistent brand presence.