Social Media Specialist at Daftcode
Social media, content, and paid campaign work across multiple venture-builder products.
- Location
- Warsaw, Poland
- Team size
- 150+ people
- Period
- August 2016 – June 2018
- Ventures supported
- 5
- Community launch
- 300+ members
- Company size
- 150+ people
Daftcode is a venture builder that develops and invests in early-stage tech startups across various industries.
- Developed and executed integrated marketing strategies for five B2C and B2B ventures simultaneously, covering social media, content, and paid advertising across Facebook, Twitter, Instagram, and LinkedIn
- Managed end-to-end campaign execution: strategy, content creation, paid media optimisation, and performance reporting
DaftMobile
DaftMobile is a mobile app development studio specializing in innovative consumer apps and digital solutions, with a focus on entertainment and productivity.
- Refreshed the communication strategy for the team, targeting other game developers and positioning the DaftMobile team as experts in mobile game development through showcasing their work and culture.
- Launched a blog on Medium with posts focused on mobile development, design, productivity, psychology in gaming, coffee, and social media marketing. It was Daftcode’s first publication on Medium and I helped in transitioning the rest of the company’s blogs to the platform.
- Developed multiple series of content for social media and the blog
- Ran social media communication (Facebook, Twitter, LinkedIn)
- Ran performance campaigns to promote blog content
- Created a DaftMobile brand hero, Randy, based on team members’ personal characteristics and quirks.
- Created the “Mobile GameDev Poland” Facebook group, first one of this kind in the country. It grew to 300+ members in just three weeks.
- Refreshed communication strategy for studio’s most successful game, Finger Hero.
Tools:
Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads, Hootsuite, Canva, Medium
Examples of my work
- How we do Social Media as dev-team?
- Make your dev team shine on Social Media: How to express your team’s personality on Facebook, Twitter etc.?
- How I became a coffee geek?: Developers and Coffee — Part 3
Example of a “Developer’s Toolkit” blog post
Example of a social media post
Randy, DaftMobile’s brand here
Mobile GameDev Poland Facebook Group
Social media content promoting Finger Hero
Social media content promoting Finger Hero
Indoorway
Indoorway is a smart indoor positioning and analytics platform that helps businesses optimize spaces and workflows using real-time location data.
- Led a communication refresh for the launch of Indoorway Hive, ensuring better positioning of new products and services.
- Produced a product launch video for Indoorway Hive and collaborated with the PR team on blog promotion and media relations.
- Managed performance campaigns targeting developers and ran social media, including the CEO’s LinkedIn.
- Developed a channel-specific content strategy: Facebook for general updates, LinkedIn for business and recruitment, and Twitter for developers.
Product launch video for Indoorway Hive
RocketLuncher
RocketLuncher was a food delivery app designed for corporate office buildings in Warsaw, providing fast and convenient meal options for professionals.
- Built the communication strategy from scratch, focusing on supported office locations in Warsaw.
- Created content series highlighting app benefits and ran performance campaigns to drive installs.
- Organized offline promotional actions and developed creative giveaway materials to engage office workers.
- Managed content creation across all platforms to ensure a consistent brand presence.
RocketLuncher Flyer